Aligning with the IWD 2023 campaign theme #EmbraceEquity, Cloth & Co. recognises that gender equity, compared to gender equality, isn't just a nice-to-have, it's a must-have. Cloth & Co. understands the importance of moving beyond equality, where people are given the same resources or opportunities, to equity, which recognises the unique circumstances of each person and allocates resources and opportunities to reach equal outcomes.
Cloth & Co. is a women-led, purpose driven business founded to make a positive impact on the lives of underprivileged and marginalised women in India by partnering with SEWA Shram Shakti Foundation. Our aim is to change the lives of vulnerable women by supporting and mentoring through their training programs and through the creation of our collection of quality wardrobe staples and investment pieces; providing dignified employment, financial independence, hope for the future, and most importantly the freedom to dream.
The philosophy at Sewa Shakti is to give agency and opportunity. Women are given access to education, counselling and rehabilitation, as we hold space for survivors to heal and grow into the best versions of themselves. A core principle of the organisation is to ensure the women can decide the work that they are interested in and advance their skills accordingly. This opportunity is paired with the training necessary to give women financial independence and self-empowerment as they are taught financial literacy, income generation, bargaining capacity as well as basic health management and women’s hygiene.
To support our partnership and help provide resources required to fulfil their work and be appropriately equipped, we are donating all profits from the purchase of any piece in our classic hemp collection on IWD the 8th March to pay for new, industrial grade sewing machines.
Read more on our partner organisations SEWA Shram Shakti Foundation and Women Fibre to Fashion and the evolution of our brand.