Letter From Our Founders

Letter From Our Founders

As the world has shifted and the slow fashion movement has grown exponentially, we have taken a step back to reflect on our original philosophy, our principles and values as well as our passion for authentic human connections, craftsmanship and our love of handcrafted textiles. 

Cloth & Co’s Autumn Winter 2023 collection ‘The Universal Woman’ is inspired by the strong women we are surrounded by and the balance between the masculine and feminine principles within. 

Created to make a woman feel comfortable, confident and strong - a foundational wardrobe that is based on timeless ideologies that one can rely on, cherish and wear.

Embracing our core beliefs, the collection is made from handcrafted textiles through our collaborations with weavers from across India, and our all women tailoring units, where the notion of luxury means things are beautifully crafted and made to last.

Founded in 2014 by mother/daughter duo, Caroline and Daisy, Cloth & a brand that was created to reflect a slower pace and process: a conscious approach where things are made with care and detail, an authentic curated wardrobe where timelessness is more important than trend, where there is a purpose to every piece, to bring joy to the modern woman’s everyday lifestyle.

Transparency and craftsmanship are key principles and we are proud to partner with our small stitching units in India with whom we share these same values. Our exclusive range of styles are made in limited numbers, paying extra attention to every little detail. Each style is made by the same person from start to end, ensuring a beautifully tailored finish. Through our collaboration with our stitching units, we cherish craftsmanship and small scale, conscious production.

Our garments are gently tailored, with softness and fluidity with natural elements that can be seen throughout the collection in the silhouettes, details and fabrications. Our use of natural fibres is an expression of our connectedness to nature and regeneration as a core philosophy of our brand; there is a commitment to circularity from the inception of a design, with respect for our farmers, right through to the return to the soil, with the intention for it to last many lifetimes of wear.

We look forward to you joining us on this journey.

Caroline & Daisy xx