REGENERATIVE AGRICULTURE improvES and restores the health of ecosystems, soil, and biodiversity.


We are excited to announce our partnership with Amiha Agro. Driven by our unwavering commitment to progress, we are continuously seeking better approaches.

Over the past four years, we have extensively researched regenerative agriculture for our cotton supply. 

Now, in an exciting collaboration with Amiha Agro, we are embarking on a journey that kicks off in June 2023 with the planting of seeds.

We are eagerly looking forward to sharing our progress and discovering the promising future that awaits us.


Regenerative agriculture is an approach to farming and land management that focuses on improving and restoring the health of ecosystems, soil, and biodiversity. It is a holistic system that aims to regenerate and replenish the natural resources utilised in agricultural practices, rather than depleting or harming them.

The principles of regenerative agriculture involve working in harmony with natural processes and utilising practices that promote soil health, water conservation, carbon sequestration, and biodiversity enhancement. Some key aspects of regenerative agriculture include:

1. Soil health: Regenerative agriculture emphasises the importance of building and maintaining healthy soils. It employs techniques such as cover cropping, crop rotation, minimal tillage, and the use of compost or organic matter to improve soil structure, fertility, and microbial activity.

2. Carbon sequestration: One of the main goals of regenerative agriculture is to sequester carbon dioxide from the atmosphere and store it in the soil. Healthy soils with high organic matter content have the capacity to store significant amounts of carbon, helping to mitigate climate change.

3. Biodiversity conservation: Regenerative agriculture promotes the preservation and enhancement of biodiversity on farmland. This can be achieved through measures such as planting hedgerows, creating wildlife habitats, and providing space for native plants and animals to thrive.

4. Water management: Effective water management is another important aspect of regenerative agriculture. Techniques such as rainwater harvesting, contour plowing, and the use of cover crops help to reduce water runoff, improve water infiltration, and enhance water conservation on agricultural lands.

5. Integration of livestock: Some regenerative agricultural systems integrate livestock into the farming practices. Well-managed grazing can mimic natural herd movements, enhance soil fertility through nutrient cycling, and contribute to overall ecosystem health.

Regenerative agriculture aims to create a sustainable and resilient agricultural system that not only produces food but also restores and enhances the health of ecosystems. It recognises the interconnectedness of all components in an ecosystem and seeks to work in harmony with nature rather than against it..


Organic cotton farming and regenerative cotton farming are both approaches that prioritise sustainable and environmentally friendly practices in cotton cultivation. While there are some similarities between the two methods, there are also key differences in their principles and objectives. 

Organic cotton farming refers to the cultivation of cotton without the use of synthetic fertilisers, pesticides, or genetically modified organisms (GMOs). It focuses on maintaining soil health, conserving water, and promoting biodiversity. Organic farmers rely on natural inputs like compost, cover crops, and biological pest control methods to support the growth of cotton plants. Organic certifications ensure that strict standards are met throughout the production process, from seed to finished product.

On the other hand, regenerative cotton farming goes beyond organic practices by aiming to improve and restore ecosystems and soil health. It is a holistic approach that considers the entire farming system and its impact on the environment. The core principle of regenerative farming is to regenerate the natural resources utilised in cotton production, rather than merely sustaining them. Regenerative farmers adopt practices such as crop rotation, conservation tillage, agroforestry, and the use of cover crops to improve soil fertility, enhance water retention, and increase carbon sequestration. These practices encourage biodiversity, build resilience to climate change, and create a more sustainable agricultural system.

In summary, while organic cotton farming focuses on avoiding synthetic inputs and GMOs, regenerative cotton farming goes further by actively restoring and enhancing the natural ecosystem. Regenerative farming aims to improve soil health, promote biodiversity, and mitigate climate change impacts, while organic farming primarily seeks to eliminate the use of synthetic chemicals and preserve natural resources.


Amiha Agro is dedicated to sustainable cotton production through a systematic and knowledge-intensive approach. Their goal is to establish a diverse and sustainable farming ecosystem where cotton is one of the core elements. The primary objective of regenerative cotton cultivation is threefold: restoring soil fertility, reducing production costs, and obtaining better prices for the certified regenerative harvest.

They have implemented the Regenerative Agricultural standard as a pilot for their projects, with the objective of preserving aquatic life by maintaining buffer water courses and riparian areas. At the organisational level, they have devised a biodiversity guideline to address the present crisis. Consequently, they are engaged in activities such as biodiversity mapping and time indexing of species and their habitats. Based on this, they have formulated a Biodiversity Action Plan that concentrates on the following:

1. Ensuring the survival of indigenous ecosystems and species into the future through effective management of site ecology.

2. Landscaping different types of land, including farmland, grazing land, and barren land.

3. Promoting community biodiversity management through diverse initiatives such as plantation efforts, maintenance of riparian areas, and the establishment of water buffer zones.

59,243 MT of Fertilisers

63.58 Million Cubic Meter of Water

1,59,243 MT of GM Materials

447 MT of Pesticides

21,723 Megawatt of Power